Jigsaw Organics

As Jigsaw is one of my main staples for fabulous clothes, I was excited about their newest venture - Jigsaw Organics - a range of beautifully packaged bath products. But, I have a bit of an issue with their organic credentials. In the interests of being clear, each product is labelled exactly how organic the item is. So, is being 77% organic like being 77% pregnant, 77% right or even 77% wrong? Yes, we all know it's almost impossible to be 100% organic, but there in lies the challenge, surely. I'm absolutely sure they don't let their clothing designs go into production being only 77% nice. One of their products - Bath Sugar - looks like brown sugar because it is, with some added essential oils - but it costs £22.50. For sugar. I think that's 77% too expensive.