Wednesday, January 12, 2011

Sephora by OPI launch a Glee Collection

Don't know anything much about this range other than it launches in USA Sephora in February to coincide with a special Super Bowl episode. Don't ask me what nails and Super Bowl have to do with each other. Anyway, it looks like quite a biggie for Sephora as it is backed by a multi-platform marketing campaign, national advertising and email initiatives. Right, then.

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